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How meme culture changed the PSAT

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Thank you for coming and welcome to the College Boards Preliminary SAT and National Merit Scholarship Qualifying Test, the internet age edition. You must bring two No. 2 pencils, a photo ID, and an approved calculator. You must not smuggle in a protractor, or scarf down a sandwich, or post memes on Twitter that reveal test content. No, really: The penalty for such illicit memes could be the cancellation of your test score. And now, an inspiring message from Youth Icon, former boy band member, and British person Harry Styles:

Thanks for your support @Harry_Styles. 🖤 pic.twitter.com/PlwG5s6c0j

— The College Board (@CollegeBoard) October 15, 2019

All over the US, high school juniors and sophomores are now taking the PSAT, which has been the norm for the past half-century. The contemporary trouble for test administrator the College Board is that the tests ubiquity, the age of participants, and the high emotional stakes these days make the details of the exam guaranteed meme fodder—and, well, standardized tests are standardized. Posting memes about them could lead to teens getting hints about their contents. So the organization has taken to Twitter to try to salvage some semblance of their normal testing conditions. Teens are, as always, unimpressed.

Nothing unites high schoolers than the memes that are borne out of the PSAT and honestly, it's beautiful

— Anna (@bananadaccache) October 8, 2019

The College Board has been on meme watch for years. The earliest signs of PSAT meme movements likely date back to 2014, when users on subreddit r/teenagers decided to “illegally discuss the PSAT,” and others took to Twitter and Tumblr to post their own reactions to test questions. The College Board has made it clear that it disapproves, sometimes posting stern messages warning test takers about the potential consequences and making frequent requests for students to delete tweets pertaining to the test.

If you are discovered disclosing test content, your scores could be cancelled. https://t.co/OTHt69oy8G

— The College Board (@CollegeBoard) May 12, 2016

Make good choices today. 🙂 #PSAT/NMSQT pic.twitter.com/jrGIMXhynG

— The College Board (@CollegeBoard) October 10, 2018

Should you share#PSAT/NMSQT content
online?
_____|_____
| |
Yes No
| |
Try Good
Again Job

— The College Board (@CollegeBoard) October 16, 2019

The College Boards efforts are a bit of bizarro, “how do you do, fellow kids?” corporate memeing—not much better than the cringey clunkers people have come to expect from fast food companies' Twitter accountRead More – Source