Frog goes extinct, media yawns

Is the loss of a unique life form on Earth big news? Not according to most media outlets. But how can the public care about global mass extinction if they aren’t even told about its victims?

On 26 September, staff with the Atlanta Botanical Garden found a frog dead in his enclosure. The frog had big brown eyes, massive feet with thick webs between the toes, and brownish skin speckled with little yellow dots. His name was Toughie. He was big for a frog and he didn’t like it when humans handled him. He’d lived a long time: 12 years.

And he was the last of his kind.

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