Online gambling sites should stop luring children with ‘unacceptable’ adverts that include cartoon characters, a group of regulators have said.
They urged companies to act responsibly and to remove any ads that may appeal to people aged 17 or younger.
A Sunday Times investigation revealed some betting sites used children’s characters like Peter Pan to promote some of their games.
The Gambling Commission, the Advertising Standards Authority, the Committee of Advertising Practice (CAP), and the Remote Gambling Association, threatened possible sanctions if their warnings were not heard.
‘We are writing to advise you to amend or remove immediately any ads on your website or in third party media that are likely to appeal particularly to people aged 17 or younger (‘under 18’); and, generally available to view (‘freely accessible’),’ the group of regulators wrote in the letter.
‘This relates particularly to freely accessible ads for play-for-free and play-for-money games and includes all graphics and images displayed on a website or in third party media.’
They added if sites failed to comply with the Advertising Standards Authority (ASA) CAP code, which requires marketing communications for gambling to be socially responsible, they may be forced to penalise them.
Metro.co.uk has approached the Remote Gambling Association (RGA) for a comment.