Child gambling: remove ‘unacceptable’ online ads, regulators demand

Letter insists 450 operators amend or remove ads featuring cartoon characters and other material appealing to children

Regulators have launched a crackdown on child gambling by demanding online gambling sites remove “unacceptable” adverts featuring cartoon characters likely to appeal to children.

The Gambling Commission and the Advertising Standards Authority are among the signatories to a letter sent to online gambling operators that orders them to remove games which are promoted with characters with names such as Fluffy Favourites and Pirate Princess. Some of the games are free to play, which experts say presents a risk of children developing a gambling habit.

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